Copy Solutions - Services

👋 Hi – my name’s Jay, and I want to help you generate leads, nurture prospects and make sales on autopilot…

The solopreneur’s problem

So, you’ve had a killer idea, you’ve created a kickass product, and you’ve made enough sales to know there’s a market for it. The only problem is you can’t seem to make consistent sales, no matter which trendy new marketing tool you use.

Promoting your products in the current digital market is demanding. The number of marketing channels available to you is mind-boggling, and if you do settle on one, the price tag often brings a tear to your eye.

If you’re like me, you’ve probably explored way too many marketing tools recently. And look, some of them are amazing – if you’ve got the time and money to invest in figuring out how to make it work for your business. After all, you’re a one-person team. You don’t have a spare week to create the perfect video for your new TikTok account.

Here’s the thing – you don’t have to. If you’re reading this, chances are you’re overlooking the one marketing channel that consistently outperforms all others year after year: email.

Email marketing has the highest RoI of any marketing channel available to you.

While there’s some debate about who sent the first email, everyone agrees it was sent around half a century ago. Fast forward to today, and upwards of 300 billion emails (yep, that’s a B) are sent daily, with the average office worker receiving 121 emails to their inbox daily. That’s a LOT of competition for some weary pairs of eyeballs.

Still, the average return on investment for email marketing remains a staggering 4300%. Put another way, for every $1 spent, you can expect a well-crafted email marketing campaign to generate a $43 return. 

The only time you get that kind of return is when Elon starts tweeting about meme-coins again.

“Okay, but what does well-crafted mean?”

Well, I’m glad you asked.

A well-crafted email moves your reader to take a specific action – leaving you a review, purchasing your product, or watching your latest YouTube video.

A well-crafted email is a pleasure to read – so no technical language (keep your opinions on quantum mechanics to yourself, thanks). 

A well-crafted email starts with a subject line that practically forces the reader to open it, and ends with a call-to-action (CTA) that’s impossible to ignore.

A well-crafted email has a body that makes your reader feel like not clicking that CTA will be the biggest mistake of their life. 

And a well-crafted email makes your (virtual) cash register go cha-ching… over and over and over again.

But, you’re a busy solopreneur – there’s not a chance in hell you’ve got time to do all that, never mind being able to learn the ins and outs of it before the next big sale day rolls around.

And that’s where I can help you – I write emails that convert clicks into customers for busy businesses and brands. 

I’ve worked with brick-and-mortar stores, start-ups, coaches and personal brands to create email campaigns and sales funnels designed to do one thing.

Generate sales and create lifelong customers for your business.

“We’re a car styling company, so I didn’t think online sales would work for us. Jay set up an online booking system for us that stops the phone ringing non-stop and gets us our customers’ email addresses. This is where the magic happened. Jay wrote a few emails that took us from no online business to daily sales in a few weeks. He scheduled automated campaigns for all the upcoming sales [e.g. Father’s Day], so we’re making sales in our sleep!”
tint u logo
Mark McCreesh Director - Tint U NI
email statistics for sales campaign
Tint U’s first email campaign stats and results.
twitter email feedback
Feedback on a five-part product launch sequence for a 30K follower Twitter account for a new course he created..

Okay – but how much does a custom email marketing campaign cost?

A lot less than you’d think – a single email costs as little as $50, and unlike pay-per-click ads you’d buy on platforms like Facebook, Instagram or Google, you can send an email as many times as you want for a one-time investment… that’s part of why email has those crazy high RoI’s I mentioned at the top of the page.

For less than the price of a bad meal, you could be the proud owner of some brand new email copy that’ll make your readers reach into their pockets, grab their wallets and give you their credit card number faster than you can type “make it rain”.

hand over the credit card

Combine your new copy with an email autoresponder, and you’ve got a sales team that never sleeps! 

What’s included?

Here’s what you get when you choose me for email copy tailor-made for your business:

  • Consultation on your specific business goals. Working with businesses that actually need my services is a must. The last thing I want is for my copy to fail. If I think your business needs an advertising nerd, an SEO Wiz or a web designer, I won’t try to sell you email copy. I’ll let you know immediately if my service is not right for your business.

  • A buyer profile for your business and product. Knowing what you’re going to sell is the easy part. Your business will take off when you figure out exactly who you’ll sell it to. We’ll work together to create a detailed buyer persona that allows me to write targeted copy for maximum conversions.

  • Conversion of your products’ features to benefits. You’ve probably heard the idea that people don’t buy features; they buy benefits. In other words, people want to know how your product will improve their life – the technical details are secondary. I’ll highlight the key benefits that’ll matter to your customers – benefits they’ll be happy to pay for.

  • Copy that’s written in a voice to match your brand. Your brand voice resonates with your ideal customer. Having a consistent voice across all your marketing channels is essential for ensuring your message gets heard. I’ll study any marketing material you already use to match your existing voice in my copy. If you’re just starting and don’t have any material, no problem – I can help you create the perfect voice for your brand. 

  • Analysis of your (and your competitors’) traffic sources. The best emails in the world won’t get you any results unless someone is reading them. I’ll do a deep dive on your traffic sources and advise where you can optimise your funnel, whether you’re setting up an inbound (e.g., SEO or social media lead magnets) or outbound system (e.g., cold email or Linkedin). I’ll also check your closest competitors to see what’s working for them in terms of social media, SEO and paid advertising.

  • An email [sequence] that drives your readers to take action. In most cases, you’ll want copy to make your reader grab their wallet and snap up your offer, but don’t forget about all the other things that make your business grow. New product launches, blog post reads, video views, and customer feedback are all essential to any successful digital marketing strategy. I’ll write copy that motivates your readers to take the action you want.

  • The perfect writing style for the emails you send. I’d be hard-pressed to think of a business that couldn’t use stories to sell more products or services. As humans, we’re hard-wired to tell and listen to great stories. For that reason, story-based emails are top of my list for high-converting emails. However, there are occasions when you want to try other formats to communicate with your customers. For example, informative and helpful emails are great for building authority and trust. I’ll create emails in the style best suited to your business’s needs.

  • Advice on optimising open rates and deliverability of your emails. Similar to the traffic problem described above, no one is going to read your emails if they don’t open them… and they’re definitely not going to open them if you always end up in the spam folder. I’ll give you several subject lines to test for each email so you can choose the one that maximises open rates. I’ll also guide you on how to set up your sending domain to increase deliverability so you hit the inbox and avoid the spam folder. 

Ready to get started? Hit the button below to schedule a discovery call today to see if we’re a good fit for each other.

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FYI – If the button above is still live, then I’m taking on new clients… from time to time I will close the door to new work to focus on my current clients.

I’m a firm believer in quality over quantity, so please don’t be offended if I say no to a request for new work.

upwork client feedback jc
Recent feedback from a client I created a B2B outreach campaign for.

I’m able to get feedback from clients like this☝️because I have a proven 10-part copywriting system that I follow religiously – it has served me well, so I’m sticking to it!  

How do I know if this will work for my business?

If you own a business and collect email addresses for any reason, and sell a product online or in person, then there’s a strong chance my services will work for your business. You could be a personal brand on social media or an e-commerce store about to launch a new product range. If you email customers, having better copy will result in more business. 

If you’re still unsure if I can help, drop me a message – I’ll be happy to help.

Frequently Asked Questions:

Yes, but you need to know who your ideal customer is. If you only have an idea for a product but haven’t figured out your market yet, other marketing channels might be more suitable for you. 

For email marketing to be effective, you need to have a source of traffic that provides you with email addresses. This can be from things like social media, advertising or SEO – I’ll evaluate your traffic with you and can advise what will work best for your business.

While I’m confident that a well-produced email marketing funnel can and will work for any business, giving specific guarantees is very difficult. The success of your campaign depends on much more than the copy. The size of your email list, the quality of your subscribers, your domain health, your domain authority and even the time of day you send your emails [link] can hugely impact your campaigns’ success.

These are some things I’ll look at before and during the discovery call – I’ll let you know if I see anything that might need attention before you start sending your campaigns (even if you don’t get any new copy from me!).

I only want to take you on as a client if I’m sure I can help your business. During the discovery process, I’ll let you know if I think we’re not a good fit for each other. Here’s why… there are a LOT of freelance copywriters out there, so the need to differentiate and stand out is huge. I like to differentiate based on positive customer feedback, and the best way to ensure you give me positive feedback is to ensure you get a good return on your investment.

Step nine of my 10-part copywriting system is to seek client feedback and, if necessary, tweak the copy to improve conversions. 

I make this commitment to all clients before we begin working together.

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If your product’s great, but it’s not making waves with your customers, you’re probably using the wrong marketing channels. And, if the email marketing statistics I quoted above didn’t convince you how powerful email marketing can be, ask yourself one question:

How many people do you know who use email every day? Except for maybe a handful of people, you probably said “everyone”.

Smartphones have made it possible for you to send your message directly into the pocket of over 90% of the world’s population. Compare this to just 37% and 8% of the world’s population who use Facebook and Instagram, respectively, and it’s easy to see which marketing channel wins the reach contest.

With the Wild West days of email marketing firmly behind us (i.e., the days before the introduction of anti-spamming laws in North America and the European Union), you risk getting lost trying to navigate the landscape without an expert guide.

It takes less than a minute to set up a discovery call – click the button below and start turning your business around today.

Let's talk