My 10-Part Copywriting Process - SolveCopy

Behind the Scenes of SolveCopy: My 10-Part Process For Building Your Perfect Email Campaign

Hello, coaches, creators, and solopreneurs. 

Curious about the inner workings at SolveCopy?

Well, it’s story-time.

Today, I’m unveiling the meticulous 10-Part Process behind every email I tailor specifically for you.

Navigating the realm of email marketing is an art in itself.

It’s not solely about those catchy subject lines or sleek designs.

It’s about diving deep into your vision, grasping the essence of your audience, and weaving a narrative that genuinely connects.

Let’s explore how I make sure every email strikes the right chord.

1. Immersing Myself in What You Offer

First and foremost, before I pen down a single word, I immerse myself in understanding the product or service you’re championing. Think of me as an apprentice, eager to grasp every detail of your craft. Why? Because a great email doesn’t just sell; it educates and resonates.

To kick things off, I have a heart-to-heart with you. It’s crucial for me to hear you describe your offering in your own words. Then, I dive into the Ultimate Product Research Template—a tool I swear by—to grasp the intricate nuances. It doesn’t end there. I scour the digital landscape, analysing how competitors position themselves and the copywriting strategies they employ.

And if it’s feasible, I’ll even try out the product myself. Experience, after all, is the best teacher. It gives me first-hand insights, allowing me to write from a place of genuine understanding. This isn’t just about crafting emails; it’s about being an ambassador for your brand, ensuring every message feels authentic and hits home.

Next up, I’ll delve into understanding your audience. But for now, let’s savor the beauty of genuine connection and authenticity in every email. Remember, it starts with understanding you.

2. Tuning into Your Audience’s Heartbeat

The next leg of our journey is a deep dive into the hearts and minds of those you serve: your treasured audience. Every email I craft for you isn’t just words on a screen—it’s a bridge, connecting your vision to the aspirations, dreams, and sometimes even the unspoken fears of your audience.

I initiate this phase with another candid chat, seeking your insights about the people you aim to resonate with. Your perspective provides an invaluable foundation. From there, I deploy the Ultimate Customer Research Template. This isn’t just a checklist; it’s a compass, guiding me through the labyrinth of customer psyche.

Yet, research isn’t just about templates. I scout platforms like Amazon, Reddit, Quora, and even those golden testimonials to truly “hear” what your audience is saying. Their praises, concerns, dreams, and pain points—each nugget of information becomes a brushstroke in the masterpiece we’re painting together.

It’s all about those profound connections. Whether it’s a coach seeking to inspire or a creator aiming to innovate, knowing your audience intimately ensures our emails don’t just get opened—they get remembered.

Up next, we’ll journey into the art of transforming raw data into compelling narratives. Stay with me, it’s where the magic starts to take shape!

3. Translating Raw Insights into Genuine Narratives

Having gathered a wealth of information, it’s time to make sense of it all. This stage is akin to a sculptor staring at a block of marble, envisioning the masterpiece within. I roll up my sleeves, sifting through the insights to uncover the real stories waiting to be told.

A pivotal part of this process involves digging deep into those “real-life” issues your audience faces. Their aspirations and struggles, joys and fears—it’s this emotional landscape that will infuse our emails with genuine resonance. To ensure nothing slips through the cracks, every note, every observation, gets meticulously documented and categorized.

The aim is to chart out a clear path: How does one move from their current situation to their ideal? Understanding this journey becomes our north star, guiding the narrative arc of every email.

Sure, we could opt for generic, one-size-fits-all messaging. But that’s not the SolveCopy way. Here, we strive for authenticity, for narratives that not only inform but also touch the heart. By the end of this stage, we’re equipped with a treasure trove of stories, ready to be woven into compelling email campaigns.

Next, we’ll tackle the foundational questions that shape the very essence of our emails. The fun is just beginning!

4. Addressing the Core Queries: The Seven Pillars of Persuasion

Every stellar email answers core questions, and it’s no different at SolveCopy. I approach each email with a series of pivotal queries in mind, ensuring that every message packs a punch and leaves no room for ambiguity.

First up: “What is it?” It’s not enough just to mention your service; it’s about contextualizing it. This defines how your offering fills a void, bringing tangible benefits to the table.

Then there’s the all-important: “Who are you?” While this speaks of identity, it’s also about forging an emotional bond. Each email serves as a conduit, helping your audience feel a kinship with your brand.

Trust is the cornerstone, hence the question: “Why should I trust you?” This is where we showcase your expertise and the tangible results you’ve delivered.

We then dive into the urgency with: “Why now?”, articulate the transformation journey in “What can I expect?”, and lay out the intricacies in “How does it work?”. Finally, our crescendo is: “How can I get started?”, providing a clear, actionable step for your audience.

Each question serves as a pillar, upholding the structure of our email campaigns, ensuring they’re not just read, but truly felt.

Coming up, we dive into the craft of shaping these insights into persuasive copy. It’s where the rubber meets the road!

5. Crafting with Purpose: Picking the Perfect Email Type

With our foundational knowledge in place, it’s time to tailor the message’s attire. Every occasion calls for a specific style, and in the world of email marketing, the type of email sets the tone, style, and ultimate objective.

Now, you might wonder, “What exactly goes into this choice?” The initial step involves pinpointing the primary goal. Is it to inform? Maybe it’s to inspire action or perhaps to nurture an ongoing relationship. Each objective has a corresponding email type that best serves its purpose.

Next up, I lean on tried-and-true formulas specific to the chosen email type. These aren’t just best practices; they’re proven roadmaps that have consistently driven results. And, should there be a need, I never hesitate to dive back into research. It’s all about ensuring that the emails I craft for you are best-in-class.

Ultimately, the essence is to strike that perfect balance: a message that resonates, compels, and feels organically ‘you’. This is the stage where the groundwork starts shaping into recognizable form—a draft that captures the heart and direction of our campaign.

The initial draft might be raw, but it’s brimming with potential. Join me next as we delve into breathing life into it. The journey is just heating up!

6. Unleashing Creativity: The First Draft Magic

Rolling up the proverbial sleeves, it’s time to get our hands dirty. With the framework set, the fun begins as we dive into the world of freeform creativity. Crafting the first draft is akin to a painter’s initial brush strokes on a canvas—bold, unfiltered, and brimming with potential.

It’s essential to understand that this isn’t about perfection. Instead, it’s about letting the essence of all our research and planning flow organically onto the digital page. I shuffle the insights from our research phase, letting them find their natural place in the narrative.

During this stage, I embrace spontaneity. Phrases, ideas, and hooks spring forth, aiming to captivate and convert your readers. The emphasis is on capturing the raw energy and essence, ensuring the emails I pen for you resonate with authenticity.

A key thing I’ve learned in my journey with SolveCopy is that the first draft is always a gold mine of potential. It might seem unrefined, but it’s in this initial outpouring that the genuine magic often lies.

Hang tight, because what follows is where we refine this raw gold. The alchemy of editing awaits, and it’s bound to dazzle!

7. Refining the Gold: Editing for Brilliance

The magic of the first draft is its raw authenticity. But as any artisan will tell you, the real beauty emerges in the meticulous refining process. It’s here that the emails I craft for you truly begin to shine.

Returning to our draft, fresh eyes provide perspective. Sometimes, it’s the next day; other times, it’s after a short break—just long enough to see things anew. I meticulously rework sections, ensuring they’re not just clear, but that they strike the right emotional chords. It’s like fine-tuning a musical instrument, ensuring each note hits its mark.

Leveraging cutting-edge tools—think Grammarly for grammar precision, HemingwayApp for impeccable flow, and a curated list of high-emotion words—I polish the copy to perfection. But it’s not just about the language. I make sure the copy aligns with your brand voice, ensuring it resonates authentically.

Feedback is invaluable. It’s always beneficial to gather diverse perspectives, so I often seek insights from trusted colleagues, ensuring the copy stands up to scrutiny.

The result? An impeccably crafted email that’s not just free of errors but resonates deeply with your audience, forging connections and inspiring actions.

With the polished copy in hand, it’s time to present our crafted masterpiece. Stay tuned; the journey’s climax is just around the corner!

8. Presentation and Collaboration: Delivering to You

Once the polishing phase concludes, it’s presentation time. Now, I firmly believe in collaboration because, at the end of the day, these emails serve your vision. I’ll send over the refined drafts, and together, we embark on the most crucial phase: finetuning to perfection.

Revisions are an integral part of the process. It’s not about questioning the craft but about ensuring every word aligns perfectly with your brand’s essence. You know your audience like the back of your hand, so your feedback is invaluable in adding those final touches.

Here’s a tip: Sometimes, it’s more than just the words on a screen. To bridge any communication gaps, I often supplement my deliveries with explanatory videos. These walk you through my thought process, offering clarity on the choices made. It’s a peek behind the curtain, allowing you to see the how and why of the crafting process.

Your satisfaction is paramount. By combining your insights with my expertise, we ensure the emails not only resonate but genuinely captivate your audience.

Up next, we’ll delve into the iterative magic: testing and optimization. Because a true masterpiece isn’t static; it evolves with the times.

9. The Iterative Dance: Test, Improve, Optimize

Once our crafted emails are ready, we’re not quite at the finish line. Nope, we’re gearing up for one of the most enlightening phases: the real-world test drive.

Here’s the truth. While the emails I craft for you are rooted in thorough research and years of expertise, the digital landscape is ever-evolving. What works brilliantly today might need a tweak tomorrow. This dynamic nature is why testing is paramount.

By encouraging a live-test of the emails, we gather invaluable data on how they’re received. Open rates, click-throughs, engagement metrics—they’re all pieces of a puzzle that provide insights into the email’s performance. But it’s more than just numbers; it’s about understanding the sentiments they evoke.

Based on the feedback loop, there’s room for tweaking and refining. Maybe it’s a subject line adjustment, perhaps a call-to-action modification, or even subtle tone shifts. Whatever it is, the objective remains: to enhance engagement and drive results.

Remember, with SolveCopy, you’re not just getting static content. You’re investing in a dynamic process that adapts, evolves, and consistently delivers.

With the final touches made, there’s just one last step to the journey. Let’s wrap things up in style!

10. The Grand Finale: Showcasing Success

Every creative journey is worth celebrating and sharing. After crafting, testing, and optimizing, it’s time to immortalize our collaborative endeavor. How? By shining a spotlight on the success story.

First off, I cherish feedback. Knowing how the emails impacted your business, straight from your mouth, is invaluable. A short testimonial, whether in text or video, goes a long way. Not for a boastful display, but to inspire others in similar boats, showing them what’s achievable.

But it doesn’t stop there. With your permission, I craft detailed case studies. These delve into the nuances of our project, providing insights, strategies, and results. The best part? These case studies are a treasure trove for other coaches and creators. They offer real-world examples of email marketing magic in action, all under the SolveCopy umbrella.

In essence, by showcasing our joint venture, we create a ripple effect. We not only celebrate our successes but pave the way for countless others, guiding them towards email marketing excellence.

And there you have it, folks! A journey from start to finish, ensuring every email I craft for you doesn’t just speak but genuinely resonates.

Ready for the SolveCopy experience?